What is Link Exchange?

Link Exchanging is an effective SEO strategy to bring the huge traffic towards your blog. As it is showing from name that is a technique of exchange of links. From last many weeks we are regularly working on SEO. 

The reason is SEO is the way to modify your blog in a way which increases its visibility in search engine. It also improves the SERPs’. Resultantly blog traffic increases in huge number which boosts up the blog earning. 

Link Exchanging Techniques



We will publish detailed articles separately on SEO technique. Some of them are Link Exchanging, writing guest post, blog commenting, increasing backlinks of your site, using of keywords in post title, post content and in search description while loading the article. 

Link Exchanging is one of the older, valuable and effective SEO techniques. Although this is very simple and easy to do but it provides huge ROI (Return on Investment). It not only brings traffic toward blog but also increase the link popularity of site within search engine. Let’s know about Link Exchanging in detail. 


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Search Engine about Link Exchanging


Search Engine Google says that “It is an association/group/circle of websites that operates similarly to a web ring. Webmasters register their websites with a central platform, that runs the exchange, and in return receive HTML code which webmasters insert on their web pages.”

The same definition of link Exchanging is mentioned in Wikipedia. This definition is although accurate and precise but it is difficult for a layman to understand the concept of link exchanging. Let’s make it very simple and easy to understand. 

A layman Concept about Link Exchanging


Link exchanging means you insert a link of my site on your site; resultantly your website traffic comes on my site. In return I give a backlink to your site in form of image or text and visitor of my site diverts to your site. This is link exchanging. 

When I was writing this post, our Webmaster was sitting in my office. So I feel it appropriate to take some assistance from him. I asked him to explain the link exchanging in detail. What I learnt from him, here I am mentioning for my valued readers and visitors. Those who are newbie, they should must read it. 

Firstly again read the concept of link exchanging provided by search engine. 

It is an association/group/circle of websites that operates similarly to a web ring. Webmasters register their websites with a central platform, that runs the exchange, and in return receive HTML code which webmasters insert on their web pages.


Suppose there are four websites “Tech.com, askblogger.com, SEObeginner.com and bloggingtools.com”. “A” is the webmaster of Tech.com, “B” is the webmaster of askblogger.com, “C” is the webmaster of SEObeginner.com and “D” is the webmaster of “bloggingtools.com”. 

Now all these webmasters decided to increase the visibility of their blogs in search engine. They opted to exchange the links with each others. 

The webmaster “A” inserts the link of askblogger.com on his site. In return “B” also inserts a link of Tech.com on his site. Resultantly the site traffic of “Tech.com” diverts to the askblogger.com and site traffic of “askblogger.com” lands on the Tech.com. This is link exchanging. 

Similarly webmaster “C” inserts the link of bloggingtools.com on his website and in return “D” webmaster also inserts the link of “SEObeginner.com” on his site. Hence this is link exchanging. Now site traffic of SEObeginners.com diverts to bloggingtools.com and in turn, the site traffic of bloggingtools.com also lands on SEObeginner.com. 

So you observed that when two sites shared their links on each other sites, it exchanges their traffic which also increases the site visibility in search engine. This was Link Exchange Technique 1. 

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Link Exchange Technique


In first technique, two sites were exchanged their links with each other. “A” inserted the link of “B” on his site and “B” inserted the link of “A” on his site. Similarly “C” inserted the link of “D” on his site and “D” inserted the link of “C” on his site. This is a simple technique of link exchanging. 

Let know about another technique of link exchanging. Search engine says that “It is an association/group/circle of websites that operates similarly to a web ring”. Now explain the word “web ring” that how it is another technique of link exchanging. 

There are four sites as mentioned above tech.com, askblogger.com, SEO beginner.com and bloggingtools.com. These four sites are like a ring. They operate similarly to a web ring. But how it happens? Let know it. 

Webmaster “A” inserts the link of askblogger.com on his site “tech.com”. Due to this link insertion, all the traffic of teh.com redirect to askblogger.com. 

Webmaster “B” inserts the link of SEObeginner.com on his site “askblogger.com”. Due to this link insertion, all the traffic of askblogger.com redirected and land on the site seobeginner.com. 

Webmaster “C” inserts the link of Bloggingtool.com on his site “SEObeginner.com”. Due to this link insertion, all the traffic of seobeginner.com redirected and land on the site bloggingtool.com 

Now Webmaster “D” inserts the link of tech.com on his site “seobeginner.com”. Due to this link insertion, all the traffic of seobeginner.com redirected and land on the site tec.com.

Thus a complete circle of link exchanging completed. It is like a ring. “A” inserted the link of “B” on his site, “B” inserted the link of “C” on his site, “C” inserted the link of “D” on his site and “D” inserted the link of “A” on his site. This is how it becomes a web ring. Now again read the Search engine and Wikipedia definition. 

A Link Exchange is an association/group/circle/confederation of websites that operates similarly to a web ring. Webmasters register their websites with a central platform, that runs the exchange, and in return receive HTML code which webmasters insert on their web pages.


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